= Digital marketing is the component of marketing that uses the internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Digital marketing is the component of marketing that uses the internet and online based digital technologies such as desktop computers, mobile phone and other digital media and platforms to promote products and services. Digital marketing is important because it connects a business with its customers when they are online and is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO and PPC, on social media with social media marketing, and through email with email marketing.
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